Can I read Street MarketingTM: The Future of Guerrilla Marketing and Buzz : The Future of Guerrilla Marketing and Buzz on EtoBox?

Street MarketingTM: The Future of Guerrilla Marketing and Buzz : The Future of Guerrilla Marketing and Buzz by Marcel Saucet is a book available to read on EtoBox.

What is Street MarketingTM: The Future of Guerrilla Marketing and Buzz : The Future of Guerrilla Marketing and Buzz about?

This Compelling Book Shows Companies New Methods Of Marketing Communication That Will Break Through The Noise Created By The Competition And Allow Them To Differentiate Their Offerings And Their Brands. Consumers See Roughly 6,000 Advertisements Daily—30,000 Brands Per Month. Marketing And Advertising In Saturated Markets Is Tough. How Can Companies Successfully Differentiate Their Offerings And Their Brands? In Street Marketingtm: The Future Of Guerrilla Marketing And Buzz, Marcel Saucet Answers This Question By Exposing Readers To New Forms Of Unconventional Marketing. Intended For Companies As Well As Marketing Students, This Is A Guide To The Vibrant Future Of Marketing, Where Social Media Meets The Street. The Advantages Of Applying The Author's Street Marketing Methods Include Low Cost, High Impact, The Ability To Apply A Personal Approach, And Genuine Novelty Of The Messaging That Garners The Consumer's Attention. The Book Examines Why Conventional Marketing Is No Longer Enough To Sell Products And Services, And Explains How Street Marketing Creatively Promotes The Brand In The Street—via Street Art And Street Culture—that Results In An Innovative And Cost-effective Methodol

Author

Marcel Saucet

Publisher

Santa Barbara: Praeger

Published

2015

Language

EN

ISBN

9781440838385

Subjects

Marketing, Business, Management

Updated

2026-03-24