Can I read Social Media Marketing & Customer Loyalty on EtoBox?
Social Media Marketing & Customer Loyalty by universal truth is a document available to read on EtoBox.
What is Social Media Marketing & Customer Loyalty about?
The document discusses the impact of social media marketing on customer loyalty, with a mediating role of electronic word-of-mouth (eWOM). It provides an introduction to key topics like social media usage statistics. The literature review covers social media marketing, eWOM, customer loyalty, and their relationships. The research aims to determine the direct and indirect impacts of social media marketing on customer loyalty, and examine eWOM as a potential mediator.
- Author
- universal truth
- Language
- EN