About this document

Cambridge Analytica by Lia Ann Vargas is a document available to read on EtoBox.

- Cambridge Analytica harvested private information from over 87 million Facebook users without their consent through a personality quiz app. This allowed them to build psychographic profiles of users. - They used these profiles to micro-target political advertisements for candidates like Ted Cruz and Donald Trump in the 2016 US election, as well as for candidates in other countries like the Philippines. - Donald Trump in particular spent $19 million on over 200,000 customized Facebook ads, which may have

Author

Lia Ann Vargas

Language

EN