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What is Crisis Communication in PR Student Learning about?

This study analyzes crisis communication patterns in the context of student learning within the Marketing Event Public Relations course. Using qualitative methods, it identifies communication dynamics among students, lecturers, and external parties during crises, emphasizing the importance of effective communication skills for managing crises. The findings aim to enhance understanding and curriculum development for better preparedness in real-world marketing and public relations scenarios.

Author

Ananda Ismady1208

Language

EN