About this document
Interdisciplinary Insights on Consumer Behavior by ananya.gupta.2025 is a document available to read on EtoBox.
The document discusses consumer behavior as an interdisciplinary field, emphasizing the roles of psychology, sociology, and economics in understanding individual and group behaviors. It defines megatrends as significant societal changes that influence consumer behavior over time, with examples like digitalization and sustainability. Additionally, it explores concepts such as perception, emotional responses, and the impact of nostalgia in marketing, highlighting the differences between cult and normal brands
- Author
- ananya.gupta.2025
- Language
- EN