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Chapter 6 discusses organizational strategy, focusing on sustainable competitive advantage, which requires resources to be valuable, rare, imperfectly imitable, and nonsubstitutable. It outlines the strategy-making process, including assessing the need for change, conducting situational analysis, and choosing strategic alternatives. The chapter also categorizes strategies into corporate-level, industry-level, and firm-level strategies.
- Author
- zarina.kimsanova
- Language
- EN