Can I read Voter Segmentation via Social Media Use on EtoBox?

Voter Segmentation via Social Media Use by edgarruiz0 is a document available to read on EtoBox.

What is Voter Segmentation via Social Media Use about?

This document summarizes a research article from the Journal of Political Marketing that examines how to segment voters based on their motivations for using social media and lifestyle. The researchers conducted a study using structural equation modeling to identify two main segments of voters who are influenced by politicians

Author

edgarruiz0

Language

EN