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Corporate Retailing Literature Review by Santhu Saravanan is a document available to read on EtoBox.

This chapter reviews existing literature on various aspects of corporate retailing that are directly and indirectly related to the present study. It discusses several studies conducted between 1983-2002 on topics such as the impact of inflation on retailing, challenges faced by small retailers, the effects of mega retailers on smaller merchants, and trends in the retail sector. The review of literature helps identify gaps in the study of corporate retailing and informs the design of the present study.

Author

Santhu Saravanan

Language

EN