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Quick Commerce: Insights on Young Consumers by imenhl.hilali is a document available to read on EtoBox.

What is Quick Commerce: Insights on Young Consumers about?

This study investigates the impact of quick commerce on consumer behavior in urban India, revealing that young adults aged 18-24 are the primary users, valuing speed and convenience. The analysis, based on 180 survey responses, highlights key factors influencing platform choice, such as delivery speed and pricing, while also identifying areas for improvement like product variety and customer support. The findings emphasize the need for quick commerce platforms to adapt to consumer expectations through enhan

Author

imenhl.hilali

Language

EN