About this document
Data Processing and Analysis Techniques by Mouktar Abdi Djama is a document available to read on EtoBox.
This document discusses industrial distribution channels and marketing logistics. It defines marketing channels and physical distribution as delivering completed products to customers and intermediaries. It describes factors affecting industrial channels and different channel structures like direct and indirect channels. It discusses why industrial marketers use intermediaries and why customers buy from distributors. It also summarizes types of industrial middlemen, channel design frameworks, managing and e
- Author
- Mouktar Abdi Djama
- Language
- EN