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What is Cross-Cultural Communication Strategies about?

Cross-cultural communication is important for companies conducting global business or with diverse workforces. Key factors that impact cross-cultural communication include whether a culture has a high or low context, differences in nonverbal communication like eye contact and gestures, and varying degrees of power distance within organizations. The case study describes a failed business meeting between an American, Jack, and a Japanese counterpart, Yamato, due to lack of understanding of Japanese cultural n

Author

Mia Sam

Language

EN