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What is Media Partnerships for Family Health about?

This document summarizes findings from interviews with senior media managers in Northern India about their perspectives on partnerships to address family health issues. Key findings include: 1) Print media sees its role as providing information and a platform for public discourse, while TV focuses on entertainment but addresses social issues indirectly. 2) Media outlets target different audiences - print targets urban literate groups while TV aims for middle class semi-urban viewers. 3) Outlets gather aud

Author

Adarsh G P Jain

Language

EN