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Getting to Plan B : Breaking Through to a Better Business Model by John Mullins; Randy Komisar is a business book available to read on EtoBox.

What is Getting to Plan B : Breaking Through to a Better Business Model about?

You have a new venture in mind. And you've crafted a business plan so detailed it's a work of art. Don't get too attached to it. As John Mullins and Randy Komisar explain in Getting to Plan B, new businesses are fraught with uncertainty. To succeed, you must change the plan in real time as the inevitable challenges arise. In fact, studies show that entrepreneurs who stick slavishly to their Plan A stand a greater chance of failing-and that many successful businesses barely resemble their founders' original idea. The authors provide a rigorous process for stress testing your Plan A and determining how to alter it so your business makes money, solves customers' needs, and endures. You'll discover strategies for: -Identifying the leap-of-faith assumptions hidden in your plan -Testing those assumptions and unearthing why the plan might not work -Reconfiguring the five components of your business model-revenue model, gross margin model, operating model, working capital model, and investment model-to create a sounder Plan B. Filled with success stories and cautionary tales, this book offers real cases illustrating the authors' unique process. Whether your idea is for a start-up or a new

Who reads Getting to Plan B : Breaking Through to a Better Business Model?

Author

John Mullins; Randy Komisar

Publisher

Harvard Business Review Press

Published

2009

Language

EN

ISBN

9781422126691

Category

business

Subjects

Economics, Fiction, Management

Rating

3.91 / 5 (80 ratings)

Updated

2026-03-14