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Marketing Environment Factors Explained by ScribdTranslations is a document available to read on EtoBox.

What is Marketing Environment Factors Explained about?

This document presents a conceptual map that summarizes the factors affecting marketing and the environment. The map shows that the macroenvironment includes social, cultural, political, and economic factors that influence businesses. The microenvironment comprises closer factors such as competitors, suppliers, and intermediaries. Both environments affect marketing decisions considering demographic and technological factors. The document also defines key concepts such as environment, culture, and

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ScribdTranslations
Language
EN