About this document
Strategic Marketing for Child Safety Seats by Nicole Fate Sahagun is a document available to read on EtoBox.
This document discusses a strategic marketing plan to increase the use of booster seats for children aged 4-8. It begins by outlining the need to protect children in vehicles and strategies to change safety seat behaviors. The National Highway Traffic Safety Administration plans to use public-private partnerships, enforcement of car seat laws, and education to promote booster seat use, drawing from their successful Buckle Up America campaign model. The goals of the strategic plan are to increase market shar
- Author
- Nicole Fate Sahagun
- Language
- EN