Can I read QR Codes in College Marketing Strategies on EtoBox?

QR Codes in College Marketing Strategies by Lisa is a document available to read on EtoBox.

What is QR Codes in College Marketing Strategies about?

The document discusses a study examining how college students use and perceive quick response (QR) codes in integrated marketing communications. It provides background on QR codes and their use in mobile marketing. The study analyzed survey responses from 296 college students to understand their recognition and usage of QR codes and expected future uses.

Author

Lisa

Language

EN