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The document discusses trends in the MICE (meetings, incentives, conventions and exhibitions) tourism industry. It defines the components of MICE as meetings, incentives, conventions, exhibitions and other business events. The global MICE tourism market was worth $805 billion in 2017 and is projected to grow by 7.6% annually to $1.4 trillion by 2025. Europe accounts for 52% of international meetings, followed by Asia-Pacific at 23% and North America at 11%. The top countries for international meetings are t

Author

Tesfaye Adugnaw

Language

EN