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Mobile Marketing Research Perspectives by suwashini is a document available to read on EtoBox.

What is Mobile Marketing Research Perspectives about?

This document discusses perspectives for studying mobile marketing. It notes that mobile devices allow for real consumer identities due to their personal nature and ability to gather contextual information about user behaviors. This has led to research on topics like mobile advertising, promotions, customer support, and decision-making. The importance of mobile is driven by the time users spend on apps and browsing on their devices, with half of Google searches from mobile. This provides an environment for

Author

suwashini

Language

EN