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Using 'May Contain' Labelling to Inform Food Choice: a Qualitative Study of Nut Allergic Consumers by Julie Barnett; Kate Muncer; Jo Leftwich; Richard Shepherd; Monique M Raats; M Hazel Gowland; Kate Grimshaw; Jane S Lucas is a Medicine article available to read on EtoBox.
What is Using 'May Contain' Labelling to Inform Food Choice: a Qualitative Study of Nut Allergic Consumers about?
## Background Precautionary 'may contain' warnings are used to indicate possible allergen contamination. Neither food safety nor foods labelling legislation address this issue. The aim of this study is to understand how peanut and nut allergic adults interpret 'may contain' labelling and how they use this information when purchasing food. ## Methods Qualitative methods were used to explore both behaviour and attitudes. The behaviour and 'thinking aloud' of 32 participants were recorded during their normal food shop. A semi-structured interview also explored participants' views about 13 potentially problematic packaged foods. Transcribed data from these tasks were analysed to explore the interpretation of 'may contain' labelling and how this influenced food choice decisions. ## Results Peanut and nut allergic individuals adopt a complex range of responses and strategies to interpret 'may contain' labelling. Many claimed such labelling was not credible or desirable; many ignored it whilst some found it helpful and avoided products with all such labelling. Interpretation and consequent decisions were not only based on the detail of the labelling but also on external factors such as th
Who reads Using 'May Contain' Labelling to Inform Food Choice: a Qualitative Study of Nut Allergic Consumers?
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- Author
- Julie Barnett; Kate Muncer; Jo Leftwich; Richard Shepherd; Monique M Raats; M Hazel Gowland; Kate Grimshaw; Jane S Lucas
- Publisher
- BioMed Central; Springer (Biomed Central Ltd.); London: BioMed Central, 2001-; Springer Science and Business Media LLC; Society for Mining, Metallurgy and Exploration Inc. (ISSN 1471-2458)
- Published
- 2011
- Language
- EN
- Field
- Medicine (Health Sciences)