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What is CRM Architecture: Key Components Explained about?

The document discusses the three main components of customer relationship management (CRM) architecture: operational CRM, analytical CRM, and collaborative CRM. Operational CRM deals with automating business processes like marketing, sales, customer service, and support. Analytical CRM analyzes collected customer data to enhance customer service, build stronger relationships, and inform product development. Collaborative CRM emphasizes interactions with customers through both personal and digital channels t

Author

Hitesh Khurana

Language

EN