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This document provides a lesson plan for a Customer Relationship Management course taught from June to November 2019. The plan outlines the topics that will be covered over 5 units, including introduction to CRM, acquiring and retaining customers, CRM in marketing, sales force automation, and applying CRM in various industries. Methods of teaching include lecturing, sign interpretation, classroom activities like tests and assignments. The schedule allocates around 6 class periods to each topic with addition

Author

Shenba Suresh

Language

EN