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This document analyzes the marketing strategy of Pecel Lele Lela Restaurant branch in Pinangranti, East Jakarta. Pecel Lele Lela Restaurant aims to present traditional deep-fried catfish in a unique concept with modern restaurant management. The analysis aims to assess the feasibility of the business, understand current marketing mix and customer perceptions, analyze internal and external factors affecting strategy, and identify priority alternative strategies. Financial analysis shows the business is f

Author

Naumia Darojah

Language

EN