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What is SMS Advertising Impact on Student Attitudes about?

This dissertation assesses the impact of SMS content advertisements on the attitudes of undergraduate students at the Institute of Accountancy Arusha. It identifies the types of SMS content received and the factors influencing consumer attitudes, highlighting the need for tailored messaging and regulatory measures for opt-in consent. The study emphasizes the importance of effective audience segmentation and careful content design to foster positive consumer attitudes towards SMS advertisements.

Author

Kazungu

Language

EN