About this document

MKT410 Marketing Course Guidelines by Zulaikha Izzati Mhd Nizam is a document available to read on EtoBox.

This document outlines the assessments and guidelines for the Introduction to Marketing course (MKT410). There are four assessments: 1) a chapter test worth 10%, 2) an individual case study report on the marketing environment worth 20%, 3) a group business analysis project with a written report worth 20% and presentation worth 10%, and 4) a final test worth 40%. General guidelines specify that students must complete all assignments, can choose their own business to analyze, should collect information from v

Author

Zulaikha Izzati Mhd Nizam

Language

EN