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What is Empowering Women in Skilled Trades about?

This document provides details on the development of marketing materials to encourage young women to enter skilled trades careers. It describes conducting market testing of two sets of materials - a flyer and banner showing female construction workers, and a social media post and TikTok video depicting a young woman doing woodworking. Focus groups and surveys were conducted with 12 participants, including 2 males and 10 females, to get feedback on the materials and gauge attitudes towards women in skilled t

Author

api-654128855

Language

EN