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Understanding Creativity in Communication by Suraj Yadav is a document available to read on EtoBox.
What is Understanding Creativity in Communication about?
The document discusses creativity in communication and advertising. It defines creativity as having the ability to create new things through imagination and technical skills. Specifically, creativity in advertising combines elements in new ways to develop marketing messages. While creativity in the arts is about self-expression and stirring emotions, creativity in direct marketing must appeal aesthetically, deliver a clear and relevant message to change people
- Author
- Suraj Yadav
- Language
- EN