Can I read Media Equation on EtoBox?

Media Equation by Roselyn J. Lee‐Won; Yeon Kyoung Joo; Sung Gwan Park is a book available to read on EtoBox.

What is Media Equation about?

Research based on the media equation (Reeves & Nass, 1996)-media equal real life-has shown that people respond to nonhuman technological objects and mediated representations socially and naturally. This entry first revisits the seminal works that tested the media equation hypothesis, focusing on the research discussed in the 1996 book published by Byron Reeves and Clifford Nass. Next, the entry reviews more recent research based on the Computers Are Social Actors paradigm , which has extended the media equation framework by further demonstrating that well-established interpersonal communication principles apply to human users' interactions with computers and identifying important boundary conditions . Then, this entry discusses a few contentious areas such as anthropomorphism and agency perceptions, and notes some of the areas in which the media equation is highly relevant to the current media landscape.

Author

Roselyn J. Lee‐Won; Yeon Kyoung Joo; Sung Gwan Park

Publisher

Wiley & Sons, Incorporated, John

Published

2020

Language

EN

ISBN

9781119011064

Subjects

Literary Fiction, Language Learning, Humanities