About this document
Effective Point of Purchase Strategies by Janardhan Gunapati is a document available to read on EtoBox.
Point-of-purchase displays near bill counters and attractive packaging can induce impulse purchases of sugar confectioneries. Exclusive shops selling these candies in malls near food courts can increase sales by offering small gifts with purchases and using in-store advertising like posters. Sugar confectioneries can also serve as alternatives to fennel seeds after meals at restaurants if they are non-sticky candies with mouth-freshening and digestive properties, and advertising that focuses on these attrib
- Author
- Janardhan Gunapati
- Language
- EN