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Retail Marketing Management Syllabus by Thambi dhurai.S is a document available to read on EtoBox.

What is Retail Marketing Management Syllabus about?

The document outlines the syllabus for a course on Retail Marketing Management. The syllabus covers 5 units: (1) definitions and types of retail marketing, (2) retail functions like buying and selling, (3) storage and risk management, (4) buyer behavior and market segmentation, and (5) retail sales forecasting and product development. It also lists reference books for the course.

Author

Thambi dhurai.S

Language

EN