Can I read Reels Video Marketing on EtoBox?

Reels Video Marketing by Duong Le is a document available to read on EtoBox.

What is Reels Video Marketing about?

This study examines the impact of Reels video marketing on customer purchase intention in Indonesia. It analyzes how factors like user participation, perceived benefits, perceived enjoyment, and celebrity involvement directly affect customer brand attitudes and indirectly influence purchase intention. The study uses a quantitative methodology with data collected through online questionnaires from 100 Instagram users in Indonesia between July and August 2022.

Author

Duong Le

Language

EN