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Strategic Communication in the Military: An Air Force Perspective by Ronaldo Martinez; Katrina J. Cheesman; Nicholas J. Mercurio; Cara A. Bousie is a scholarly article available to read on EtoBox.

What is Strategic Communication in the Military: An Air Force Perspective about?

Presents cocreational perspectives on current international practices and theories relevant to strategic communication The Handbook of Strategic Communication brings together work from leading scholars and practitioners in the field to explore the many practical, national and cultural differences in modern approaches to strategic communication. Designed to provide a coherent understanding of strategic communication across various subfields, this authoritative volume familiarizes practitioners, researchers, and advanced students with an inclusive range of international practices, current theories, and contemporary debates and issues in this dynamic, multidisciplinary field. This Handbook covers an expansive range of strategic communication models, theories, and applications, comprising two dozen in-depth chapters written by international scholars and practitioners. In-depth essays discuss the three core areas of strategic communication—public relations, marketing communication, and health communication—and their many subfields, such as political communication, issues management, crisis and risk communication, environmental and science communication, public diplomacy, disaster manage

Author

Ronaldo Martinez; Katrina J. Cheesman; Nicholas J. Mercurio; Cara A. Bousie

Publisher

Wiley-Blackwell

Published

2021

Language

EN

ISBN

9781118857038