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The New Rules of Marketing & PR : How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly by David Meerman Scott is a business book available to read on EtoBox.

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<p><b><i>The</i></b> <b>benchmark guide to marketing and PR, updated with the latest social media and marketing trends, tools, and real-world examples of success</b> </p> <p><i>The New Rules of Marketing & PR, 4th Edition</i> is the pioneering guide to the future of marketing, an international bestseller with more than 300,000 copies sold in over 25 languages. It offers a step-by-step action plan for harnessing the power of modern marketing and PR to communicate with buyers directly, raise visib

Who reads The New Rules of Marketing & PR : How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly?

Author

David Meerman Scott

Publisher

John Wiley & Sons, Inc.; Wiley

Published

2013

Language

EN

ISBN

9781118488768

Category

business

Subjects

Marketing, Management, Sales & Marketing

Rating

3.89 / 5 (2,456 ratings)

Updated

2026-03-14