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Künstliche Intelligenz im Marketing by Salma Mamdouh is a document available to read on EtoBox.

What is Künstliche Intelligenz im Marketing about?

This document is the dissertation submitted by Gioia Valentina Volkmar to the University of St.Gallen to obtain a Doctor of Philosophy in Management degree. The dissertation explores artificial intelligence (AI) in marketing management and understanding managers

Author

Salma Mamdouh

Language

EN