About this document
Pahalwan by Srajan Gupta is a document available to read on EtoBox.
Pahalwan’s, an Indian sweets and snacks company founded in 1934 in Jammu, needs a new marketing strategy to engage changing customer preferences and increased competition. Younger customers are less interested in traditional Indian foods and more drawn to fast food chains. The company should expand its geographic reach through new stores across the state and improve its online presence to target new customers. Recommendations include developing a sound market strategy, expanding physical stores, improving t
- Author
- Srajan Gupta
- Language
- EN