About this document

Customer-Informed Innovation Strategies by Elaine Paulino is a document available to read on EtoBox.

This document discusses how companies should focus on customer outcomes rather than solutions when innovating. It argues customers cannot imagine solutions they have not experienced, so they suggest incremental improvements rather than breakthrough innovations. The article outlines a 5-step methodology for capturing customer outcomes to spur internal innovation. This represents a shift from being customer-driven to being customer-informed, with the company responsible for developing new solutions based on u

Author

Elaine Paulino

Language

EN