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Eye-Gaze Tracking for Ad Effectiveness by Ghanshyam s.nair is a document available to read on EtoBox.

What is Eye-Gaze Tracking for Ad Effectiveness about?

This document discusses using gaze tracking and computer vision techniques to analyze where users look on screens with advertisements to determine the effectiveness of ad placement and content. Gaze tracking is done using webcam data and convolutional neural networks to predict gaze points. Heatmaps of gaze data are generated and analyzed to provide insights on areas of interest. The goal is to build an open-source gaze tracking software application.

Author

Ghanshyam s.nair

Language

EN