About this document
Evaluating Anti-Drug Ad Campaigns by Sulaiman Cirimly is a document available to read on EtoBox.
The document discusses and evaluates the anti-drug advertising campaigns conducted by the Partnership for a Drug Free America (PDFA) and the Office of National Drug Control Policy (ONDCP) from the late 1990s through the early 2000s. It notes that early PDFA ads relied too heavily on scare tactics and stereotypes, which research showed was not an effective strategy for changing attitudes and behaviors. Later campaigns developed by the ONDCP focused more on market segmentation by targeting different age group
- Author
- Sulaiman Cirimly
- Language
- EN