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New Product Development Strategies by Robert Jensen is a document available to read on EtoBox.

What is New Product Development Strategies about?

The document discusses the new product development process and product life cycle strategies. It describes the 8 main steps in new product development as idea generation, idea screening, concept development, marketing strategy development, business analysis, product development, test marketing, and commercialization. It also outlines the typical product life cycle stages of introduction, growth, maturity, and decline. The document notes that understanding customers and developing products with superior valu

Author

Robert Jensen

Language

EN