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The document discusses the importance of Customer Relationship Management (CRM) in retail, emphasizing its role in understanding customer needs, personalizing marketing, and improving customer retention. It outlines the CRM process, data collection methods, and strategies for identifying and targeting valuable customers, as well as the significance of service quality in customer satisfaction. Additionally, it highlights the use of technology in enhancing retail service delivery and the importance of balanci

Author

luonggiaquyen2006

Language

EN