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What is Cross-Cultural Communication in MNCs about?

This document discusses cross-cultural communication and its importance in multinational corporations. It begins with an introduction to cross-cultural communication and how it draws from fields like anthropology, cultural studies, psychology and communication. It then reviews literature on the topic, including articles about communication styles between high and low context cultures and power distance. The document emphasizes that understanding different cultural norms is key to successful global business

Author

Saloni Kansal

Language

EN