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What is Snowball Sampling: Definition & Insights about?

Snowball sampling is a non-probability sampling technique where existing study subjects recruit future subjects from among their acquaintances. It was developed in the 1950s-60s for studying social networks. There are different types including linear, exponential discriminative, and non-discriminative. It is useful when populations are hard to locate due to rare traits, secrecy, or lack of lists. Advantages include lower cost and effort, while disadvantages include potential bias and lack of representativen

Author

chichu turtle

Language

EN