Can I read The Economist Intelligence Unit Guide To Building A Global Image on EtoBox?

The Economist Intelligence Unit Guide To Building A Global Image by Andrzej Mackiewicz is a book available to read on EtoBox.

What is The Economist Intelligence Unit Guide To Building A Global Image about?

As national borders are redrawn and trade barriers fall, forward-looking companies in the international marketplace are developing global images - enduring, positive images that go beyond country loyalties. In this comprehensive guide, you'll learn how to enhance your company's image in every market. You'll examine the image-building methods of global masters such as Apple Computer, Jaguar, Levi Strauss & Co., Reebok, Sony, and Volvo. You'll learn which strategies have worked (and which haven't) in candid interviews with executives from McDonald's, Xerox, Toyota, and many other international firms. Based on exclusive research and insights by The Economist Intelligence Unit, this information-packed volume also contains insights from the management consultants of Arthur D. Little and other leading corporate identity firms. It will help you chart or correct your global course at every step, with practical guidance that shows how to build or revamp your image to ensure global recognition; develop company or brand names that communicate your image with power and sensitivity and leverage existing brand equity; update stale images and products; establish image enhancing guidelines aft

Author

Andrzej Mackiewicz

Publisher

London; McGraw

Published

1993

Language

EN

ISBN

9780070093508

Subjects

Management, Business