About this document
Consumer Buying Decision Process Explained by manu is a document available to read on EtoBox.
Consumer behavior involves the mental, emotional, and physical activities people engage in when selecting, purchasing, using, and disposing of products and services to satisfy their needs and desires. The consumer buying decision process consists of five steps: 1) identifying a problem, 2) collecting data on possible solutions, 3) assessing options, 4) making a purchase, and 5) evaluating the purchase. Consumers may not go through all steps for minor purchases but will be more thorough for important purchas
- Author
- manu
- Language
- EN