About this document
Panukalang Proyekto by Isidro Jungco Remegio Jr. is a document available to read on EtoBox.
The document discusses how the marketing mix (product, price, place, and promotion) can impact the competitive advantage of small and medium enterprises (SMEs) in the Al Buraimi Governorate in Oman. It analyzes data from a questionnaire distributed to SMEs in Al Buraimi on how these marketing mix elements affect competitive advantage. The results show that all marketing mix elements significantly impact competitive advantage. Price is the most effective element. SMEs in Al Buraimi should improve product qua
- Author
- Isidro Jungco Remegio Jr.
- Language
- EN