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What is Abedi 2014 about?

The article discusses the challenges of introducing new products or services, focusing on the interplay between location, marketing strategies, and word-of-mouth effects. It presents a model for optimizing retail facility locations and marketing support to enhance sales dynamics within a limited time frame. The findings suggest that significant profit improvements can be achieved by jointly optimizing these factors, as demonstrated through numerical experiments and a case study on Nespresso boutiques.

Author

studyallameh

Language

EN