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Comparative Study of Customer Loyalty in Hospitality by Marcos Vicente is a document available to read on EtoBox.

This document summarizes a research article that compares customer loyalty marketing research published in hospitality journals versus business journals. The research reviewed 262 articles on customer loyalty topics. It found that both hospitality and business journals have increasingly published on customer loyalty since the 1990s as relationship marketing became popular. The research analyzed and compared the topical areas, industries studied, and research methods used in the different journals. It conclu

Author

Marcos Vicente

Language

EN