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What is Olímpica about?

Global Horizon Marketing presents a strategic internationalization portfolio for Olímpica, a Colombian retail chain, targeting the Mexican market. The plan includes product and packaging adaptations, a communication strategy emphasizing cultural connections, and a multi-channel distribution approach. Key strategies involve leveraging e-commerce, partnerships with local retailers, and a focus on appealing to urban consumers and the Colombian diaspora in Mexico.

Author

Keren Mieles

Language

EN