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Advertising Strategies in Product-Harm Crises by Qasim Javaid Bokhari is a document available to read on EtoBox.
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- Qasim Javaid Bokhari
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- EN
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Advertising Strategies in Product-Harm Crises
English
About this book
This study examines how two competing firms changed their advertising strategies during a "defaming product-harm crisis," where false rumors about one firm
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- English
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