Can I read India OTC Drug Market Overview 2011 on EtoBox?
India OTC Drug Market Overview 2011 by Vishnursby is a document available to read on EtoBox.
What is India OTC Drug Market Overview 2011 about?
The document discusses the over-the-counter (OTC) drug market in India. It notes that India has the 11th largest OTC drug market globally, valued at INR 87.78 billion in 2009 and expected to grow at 12.6% annually until 2015. Key drivers of growth include rising consumer confidence in OTC products, a shift from prescription to OTC drugs, brand building efforts, and changing demographics. Challenges include low rural penetration, preference for home remedies, and a competitive market. The market features man
- Author
- Vishnursby
- Language
- EN