About this document
Customer Value and Loyalty Strategies by Lenin Raj Priyan is a document available to read on EtoBox.
The document discusses key concepts related to customer value, satisfaction, and loyalty including customer perceived value, total customer value, the value proposition, total customer cost, measuring satisfaction, loyalty, profitable customers, customer lifetime value, and customer relationship management. Specifically, it defines customer lifetime value as the net present value of future profits expected over a customer
- Author
- Lenin Raj Priyan
- Language
- EN